WHAT ARE KPIs A key performance indicator is a quantifiable metric that reflects how well an organisation is achieving its goals and objectives. The name brings out its meaning. For example if your goal is to provide information on conversion of a particular platform, the best tool to track such events will have to be
Which one is better? A/B or Multivariate testing is done to analyse versions of variables for optimization such as of web pages. These two types of testing are similar in their functions but also have differences. Let’s discuss them with their respective functionalities, advantages and disadvantages. A/B TESTING Also known as Split testing, it compares
Storytelling in layman’s definition is characterized by writers ability to help his or her audience to actually visualize the content being written or the case of movies, showcased. Our human instincts genetically make us wired to share information through storytelling to give vivid connotation to the subject matter. It is not just about collecting and
Economies around the world have diverse roles geared towards adding value to their GDP. Creating Jobs and the availability of job roles in the country affects the GDP of the economy. Every job role has its role to play in adding their quota to their economy. The more people are working
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
